The National Association of Commercial Finance Brokers (NACFB) has announced it has hired The Wriglesworth Consultancy as its retained public relations consultancy. The appointment was made after a competitive pitch process involving a number of other agencies.
The trade body has hired Wriglesworth to communicate with small businesses via the national press. Wriglesworth director James Staunton will lead a team drawn from the agency’s corporate division, while founder and CEO John Wriglesworth will manage the analytical component of the brief.
Wriglesworth currently represents the Intermediary Mortgage Lenders Association and the Equity Release Council having previously worked with the Building Societies Association, and the Association of Mortgage Intermediaries.
Adam Tyler, CEO of the NACFB said, “We operate in an important, sophisticated part of the market and we need an agency that not only understands the complexities of commercial lending but also has an excellent reputation for working with trade bodies and lenders, and organisations communicating with small businesses. We were looking for an agency that can bring more intellectual rigour to our PR, too.”
James Staunton, said, “The NACFB saw the value in the research skills we can bring to bear on the commercial lending market. They aren’t interested in a purely nuts and bolts, bread and butter PR programme. They want to do something more thoughtful and creative. That suits us perfectly and we are looking forward to delivering it.”