“The number of new homes built in 2012 is estimated to have been just half of the 232,000 new households created, stressing the urgent need for this Government to get Britain building. Brownfield sites are nearly always the default option for developers but are not always viable. Greenfield land, not to be confused with Green Belt which is protected by law, is often unsightly scrubland and could cater for a significant number of those buyers who despite the current barriers still aspire to own their own home.
“If the Government is to succeed in its aims it is vitally important that it addresses the popular misconception that the UK is being concreted over. SmartNewHomes research has shown that three out of four people grossly overestimate the proportion of land developed in England. Only one fifth correctly identify it as being 11% while a quarter assumed it to be six times as much.”