Outplacement and talent management group Savile Group recently retained Wriglesworth to promote the company’s 2008 results – a return to profitability with Savile’s fortunes buoyed by growing demand for their services as City firms cut jobs. The brief was to secure maximum exposure for the company, highlight the attractiveness of Savile to potential investors, and raise its profile among potential clients.
Brian Thorn, director of the Wriglesworth financial team which handled the brief, commented: “Savile reported good results, but it’s notoriously hard to get extensive coverage for a small cap – unless you can find a topical angle. The group’s Fairplace outplacement business has a key role in the current environment to help alleviate the misery of individuals who find themselves out of work in the fall-out of the credit crunch.
“By looking at City employment trends in this and the last downturn, and using this as our primary news peg, the team was able to achieve excellent coverage in key media, including the FT, Evening Standard, Daily Mail, Dow Jones, Reuters and Interactive Investor – with more still to come. We look forward to working with Savile in the future.”
Savile’s chief operating officer Jo Bond said: “This was a milestone announcement for Savile and we wanted to get some good coverage. Wriglesworth’s employment services practice has worked with Fairplace in the past and we chose them for this project based on their knowledge of our industry, creative approach and proven expertise in achieving great results for small caps. We were not disappointed, and the exposure we achieved translated into an uplift in our share price on the day.”
For more information on Savile contact The Wriglesworth Consultancy on 020 7427 1400.