ROPUK APPOINTS THE WRIGLESWORTH CONSULTANCY

ROPUK – the leading overseas property investment network – is pleased to announce that they have hired the Wriglesworth Consultancy as their retained PR advisers.  This appointment was made following an informal review of several different PR agencies offerings.

ROPUK focuses on providing UK consumers with the opportunity to purchase foreign property – for own use or as an investment – in a variety of overseas locations including Cyprus, Turkey, and France.   Core to their sales offering is the extensive due diligence on all properties sold as well as excellent customer service during the purchase process and as part of their tailored ‘after-care’ package.

Wriglesworth’s profile raising campaign will focus on both trade and national media with two different but complementary messages.   The trade campaign will look to secure additional introducers for the company and the national campaign will focus on demystifying overseas property investment (especially in South Cyprus).

Neil Mackwood (Director – Property) will lead a team which includes Lee Blackwell (Account Director) and Beth Murray (Account Manager) from the agency’s Retail Financial Services division.

Kevin Maddison, CEO of ROPUK, said “Despite the general economic downturn, we have gone from strength to strength.  Therefore, we have decided to hire an agency to build our profile and end our time as the one of the industry’s best kept secrets.  We believe that a multi-disciplinary agency such as Wriglesworth have the breadth of knowledge and understanding to help us do just that.”

Wriglesworth director, Neil Mackwood, said “We were delighted to win the ROPUK account, which plays to the agency’s strengths.  ROPUK has an excellent product offering and we look forward to helping them to shine.”